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Your one-stop keto hub

Keto, dressed for the occasion.

Recipes, 11 free tools, a 300-food carb database and a free course, plus meal plans and holiday menus. Everything low-carb, in one beautifully organized place.

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In 20 seconds

How keto works

Cut the carbs, and your body learns to run on fat.

1

Carbs drop

You eat far fewer carbohydrates, so less glucose reaches your blood.

2

Stores run down

Stored glucose (glycogen) is used up and insulin levels fall.

3

Fat is released

Your body breaks down fat and sends fatty acids to the liver.

4

Ketones form

The liver makes ketones, which can fuel your brain and muscles.

Read the full explainer  ·  Who should skip keto?

Is it keto?

Search any food. Get the verdict.

Net carbs per serving, full macros and swaps for 300 foods, from avocado to wine to whatever is in your cart.

Keto-friendlyIn moderationAvoid

Open the food explorer The complete food list

The Black Tie collection

Done-for-you menus, grocery lists and recipes. Instant PDF download. Cook from your phone or print them.

Backed by our 14-day satisfaction guarantee. Instant download after checkout.

Keto Academy

A free course, in plain English

12 short lessons with quick quizzes: what keto is, who should skip it, how ketosis works, macros, your first week and more. Progress saves on your device.

Start lesson 1 Browse the answers library

01

What Is Keto? The Plain-English Version

5 min

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02

Is Keto Safe for You? Who Should Talk to a Doctor First

5 min

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03

How Ketosis Works (in Four Steps)

6 min

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04

Macros Explained: Fat, Protein and Net Carbs

6 min

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Free download

The Keto Dress Code

What to order at a steakhouse, how to survive a wedding, what is really in that cocktail and what to say when someone offers you dessert. A pocket guide for the moments that test your plan.

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Questions

Good to know

What is keto, exactly?

A ketogenic diet is a very low-carbohydrate, higher-fat way of eating. Most people aim for roughly 20 to 50 grams of net carbs a day (total carbs minus fiber), moderate protein and the rest of their calories from fat. Every recipe here lists net carbs per serving.

Do I have to count macros?

Not forever, but it helps at the start. Our free calculator gives personal targets in about a minute, the tracker keeps score, and our meal plan has everything calculated for you.

Is keto safe for everyone?

No. Very low-carb diets are not appropriate for everyone, including people who are pregnant or nursing, have type 1 diabetes, kidney or liver disease, or take medication for blood sugar or blood pressure. Please speak with your doctor first. Nothing on this site is medical advice.

Is my data private?

Yes. Our tools save to your own browser only. There are no accounts and nothing is uploaded. You can download or delete your data any time from My Keto.

Are the nutrition numbers exact?

They are careful estimates calculated from standard nutrition data, and brands vary. Treat them as a reliable guide and check your labels when precision matters.